Are you Matching “Apples with Oranges? Maybe you need a little help from a Master Data Management (MDM) solution.
Fragmented inconsistent data slows time-to-market, creates supply chain inefficiencies, patient risks with regards to clinical data, which results in weaker than expected market penetration or less accurate patient care, and drives up the cost of compliance. Fragmented inconsistent Customer data hides revenue recognition, introduces risk, creates sales inefficiencies, and results in misguided marketing campaigns and lost customer loyalty1 . “Product” and “Customer” are only two of a large number of key business entities we refer to as Master Data. “Patient” and “Clinical Data” is another example of a key entity relationship needing an Enterprise Master Patient Index.
Master Data is the critical business information supporting the transactional and analytical operations of the enterprise. Master Data Management (MDM) is a combination of applications and technologies that consolidates, cleans, and augments this corporate master data, and synchronizes it with all applications, business processes, and analytical tools. This results in significant improvements in operational efficiency, reporting, and fact based decision-making.
Over the last several decades, IT landscapes have grown into complex arrays of different systems, applications, and technologies. This fragmented environment has created significant data problems. MDM attacks the enterprise data quality problem at its source on the operational side of the business. This is done in a coordinated fashion with the data warehousing / analytical side of the business. This combined approach is proving itself to be very successful in leading companies around the world.
If you are considering an “Single-Entity View” initiative of anything from materials management to customer/patient single-view, we can help.
1 Customer Data Integration – Reaching a Single Version of the Truth, Jill Dyche, Evan Levy Wiley & Sons, 2006